Raphael made his name in New York by focusing on PR and social media marketing as the best way to match and connect sellers with buyers. As an expert in targeted online advertisement, he reaches out to the right people from where their eyes are over 5 hours a day in average... their cellphone.

In June 2019, after only 4 years of hard work making good noise, Raphael has been appointed exclusive agent of the new development 172 Madison and handles marketing, communication and private visits for "Le Penthouse", the most exclusive and expensive apartment of the all New York City open market at this time asking $98,000,000.

A significant portion of Raphael's business is comprised of foreign buyers, specifically hailing from: Paris, London, Hong Kong, China, India and Korea. His comparative analysis of foreign real estate markets and cultural nuances in relation to New York City, has allowed him to act as an educated adviser to buyers and investors, as well as formulate successful marketing strategies for his sellers.